Table of Contents
Section 1 - Designing Your Concept (1) (2)
Section 2 - Choosing Your Location
Section 3 - Selecting a Name and Branding
Section 4 - Establishing Your Aesthetic Services, Products and Environment
Section 5 - Building a Team
Section 6 - Creating a Marketing Calendar and Sales Program
Section 7 - Determining Procedures for Opening Day and Beyond
Section 8 - Identifying Legal and Insurance Issues
Section 9 - Planning and Financing Your Business
Appendices
Appendix A – Aesthetic Medical Facilities Procedures and Protocols: A Technical Overview
Appendix B - Start-up Timeline
Appendix C - A Sample Business Plan Outline
Appendix D - The Employee Handbook
Appendix E - Standard Operating Procedures Manual
Appendix F - Sample Treatment Protocols
Appendix G - Sample Forms
Appendix H - Guidelines for OSHA Training and Implementation.
Appendix I - Sample Marketing Manual
Exhibits
Exhibit A - Industry Statistics
Exhibit B - Resource Guide of Vendors
Exhibit C - Independent Contractor and Employee Agreements
Exhibit D - Sample Architect/Designer Contract
Exhibit E - Complete Industry Publication List
Exhibit F - Laser Light, Microdermabrasion and Emerging Technologies
Exhibit G - Cosmetology Licensing Information by State
CD Rom Contents
Action Timeline
Blank Cash Flow Projection
Consultation Form
Customer Survey
Employment Application
Generic Competitive Analysis
Home Care Instruction Sheet
Job Descriptions
Marketing Budget
Marketing Implementation Plan
Mission Statement
Operating Manual Outline
Sample Forms
Secret Shopper Feedback Form
The Employee Handbook
And more..